The heart of gamification in EventStream Engage is encouraging attendees to participate in various aspects of your event. One way to do this is by awarding points (and coins) for completing various goals.
What do these points and coins get you? It's really up to you and what you want to do with them!
The general assumption is that you can offer one or both of the following:
Prize Draws (using points) – Based on each attendee getting prize draw tickets based on a calculation of their points (10,000 points equals one ticket, for example), you can award large or small prizes from a pool of earned prize tickets.
Coin Redemptions – This is where attendees earn coins (based on 1 coin per ten points) and use those coins to purchase items, such as t-shirts, food items, or even large items such as complimentary event registrations.
About Points and Tickets
While we suggest points in our Goals library, this is strictly up to you to determine the point value you want to assign to different goals. Obviously, you should rank and value your goals based on importance or complexity to achieve.
When you are assigning prize giveaways, you will be able to determine how many points equals one prize draw ticket.
About Coins and Redemptions
Many conferences reward attendees by letting them purchase items with the points they earn. To differentiate between redemptions and prize draws, we use coins as our method of redeeming points for gifts.
Points are automatically converted to Coins at a ratio of 10 to 1. So, 10,000 points would equal 1,000 coins.
Setting Up Prizes Draws
The following fields are available when setting up Prize Draws in EventStream Engage:
Type – Choose Prize Draw.
Name – Enter the name of the prize.
Description – Enter the description of the prize.
Image – Upload an image of the prize. It is recommended that images do not exceed 1440 pixels in width, and you should always test these images in both smart phones and tablets to make sure it displays correctly.
Attendees Receive 1 Ticket for Every (Ticket to Points Earned) – enter the amount of points needed to earn one ticket here
Order – you can order the prize listing attendee app by setting the order here. Zero (0) will place the prize at the top of the list, with descending numbers controlling the order of prizes
Filter Potential Winners - use this option to filter for the allowed attendees to participate in the prize draw. For example, you may wish to exclude staff, speakers or exhibitors from a prize draw.
Additional Instructions – You can enter any additional instructions here
Make Inactive – Check this boss to make the prize inactive. You can always return to make the prize active whenever needed
Setting Up Coin Redemptions
The following fields are available when setting up Coin Redemptions in EventStream Engage:
Type – Choose Redemption
Name – Enter the name of the item
Description – Enter the description of the item
Image – Upload an image of the item. It is recommended that images do not exceed 1440 pixels in width and you should always test these images in both smart phones and tablets to make sure they display correctly.
Order – You can order the item listing by setting the order here.
Coins Required – Enter the number of coins needed to redeem the listed item.
Restrict Display Time – If you set a date and time, you can control when a specific item is visible in the attendee app.
Restrict Active Time – This setting controls when the current item becomes available to be earned by the attendee.
Send Reminder Alert – If you are displaying the item redemption for a specific time, you can send a time reminder to all attendees from 5 to 60 minutes before the item is removed.
Inventory – You can set an inventory for each item. Once an inventory is used up, the item will disappear from the attendee app.
Personal Limit – You can define a personal limit, which is the number of times an attendee can earn points from a specific item.
Additional Instructions – You can enter any additional instructions here.
Make Inactive – Check this box to make the item listing inactive. You can always return to make the item active whenever needed.