From the Online Panel, choose Attendee App. You need to use a unique Event App Code - make sure it has NO spaces - set the App Live Dates and enable App PIN sign-in (rather than password sign-in).
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Use the drag and drop Attendee App Builder to add components. You can easily customize the icons, splash screen, banner and background image to match your event branding.
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Attendees can search for the EventsAir App (Google Play or Apple App Store) or use the HTML5 version. You’ll need to give them the Event App Code (under the Details tab in the App builder. This is also where you can find the HTML5 link for Windows devices).
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NOTE: The HTML5 version doesn’t support push notifications and barcode scanning, but most other functions are the same.

Your attendees can search for and install The Event App by EventsAir onto their mobile device, then use the Event App Code you’ve given them.

For convenience, they can add the app to their device’s home screen.

Email your attendees the URL for the HTML5 Attendee App with a note to bookmark it for convenience. They can add it to their start menu if they like.

The easiest way for attendees to access the App is using their email address and a PIN.
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Each attendee is allocated an automatic PIN and this can be included in a Merge Doc by opening the Contact element, selecting Fields, and then "Insert Merge Field", and choosing the App PIN field. Alternatively, add this Merge Field in any HTML section in a Merge Doc.

If you asked attendees to create an account during the online registration process, they could also log in with their account email and password.

Dear Conference Attendee [or use NAME field in a merge doc]:

Our conference is right around the corner, and the attendee app is now available to install onto your smart phone or tablet. This app contains a variety of useful information, include networking, agendas, exhibitor searches, messaging and notifications.

It’s easy to download and install by searching for EventsAir in your Android or Apple App Store.

Then all you need to do is:

After that, you’re all set! You can search for other attendees, send messages, review the agenda, create a personalized agenda, research speakers, exhibitors, and sponsors. There are also listings for local restaurants and maps of the venue for your convenience.
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[Add whatever is appropriate here. You may wish to ask attendees to use their app to check in, and give instructions for doing so – see more information below.]

If you use Windows...

If you’re using a Windows device, please go directly to the URL below, and log in with your email address and 6-digit PIN (supplied above):

https://xyzmeetings.com/attendeeapp/attendeeapp1/

Please let us know if you’re having any difficulty downloading or installing your Attendee App.

We hope you have a fantastic time at the conference!

[etc. - your normal sign-off]

ALTERNATIVELY, if you want to supply the specific links to your app (by copying the URL from the Details tab), you could use this type of wording:

It’s easy to download and install from wherever you'd normally get apps for your device. You can search for EventsAir, or use the appropriate link for your device from those below:

The rest of the email will be much the same.

Auto Log-in Tokens are a way for you to send attendees a direct link to to log in to their Attendee App with their details already filled in - as long as they've already installed the app.
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If you want, you can email attendees a link to install their app (say several weeks before the conference or event); then later, send them a separate link to launch the app (and add an auto login token, if you want to).
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Use the "Site Link" option to send links to your attendee app. You'll see different options in the dropdown menu that you can insert into your message.
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Sending an Install link (for Android and iOs, so that both types of device are covered) just makes it easier for your attendees to install the app, to save them searching in their app store. You will still need to give them the app code.
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Later, you can send a "Launch" link, to launch the app on their device (and you can tick the box to add an auto-login token, if you want. To add the token, check the "auto-login box when inserting the Site Link and set the expiry.)
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For HTML5 (Windows) users, you don't need two separate links to install/launch. You only need to send one Site Link and provide login details.

Asking attendees to check-in with their app is a great way to encourage all attendees to install and use the app during your event.

If you want to use QR codes to speed up check-in and badge collection at your event, let your attendees know in advance.
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For example, you can say something like “Please pre-install your Attendee App and have it open when you arrive at the check-in desk. Your unique QR code can be scanned at our check-in kiosks and your name badge will print out immediately.”

Attendees can also use their app to check in quickly by scanning a check-in code or connecting to a Bluetooth beacon.

Be sure to add the Contact QR code and Auto Check-in components to the app, and run the Express Action Auto Check-in. Both of these options are covered in other articles.